SIERRA CLUB

ELECTRIFICATION STORYTELLING

The Sierra Club building electrification team needed a way to convey the positive impacts of electrification tax incentives to Congress and local policymakers. We developed a video storytelling campaign to turn electrification upgrades into profound, memorable, and relatable visual stories. From a homeowner in South Carolina to an induction stove manufacturer in California, we created a long-form docustyle video and 3 social first videos to easily convey how tax policies power America’s clean future.

WORK

Creative Direction, Directing, Producing, Editing, Cinematography